Become a
Founding
Hidden Gem.

Put your business on the path of local explorers.

Hidden Paths turns local discovery into questions, quests and rewards. Independent businesses from any town can register to join our early Hidden Gem network. If we’re not yet active in your area, we’ll add you to our waiting list and contact you as coverage expands.

Become a founding partner

Direct onboarding. A personal welcome from our team.

A smiling customer shows a reward confirmation to a barista in a local café
An adventure completed. A reward earned. A new customer with a reason to step inside.
No joining or listing fees During the local pilot
No commission During the local pilot
Only contribute on redemption You provide the reward when a customer uses it

Built to support local businesses

The places that make a town
special deserve to be discovered.

We introduce your venue to people exploring nearby and give them a compelling reason to visit. Your welcome gives them a reason to return.

From discovery to your door

How it works

  1. 01 Choose
    your offer

    Provide one clear core offer, with stronger optional rewards if you wish.

  2. 02 We promote
    your venue

    Your business appears as a Hidden Gem for explorers discovering the local area.

  3. 03 Customers
    win rewards

    Potential new customers win your reward by answering a question or completing a quest.

  4. 04 Welcome
    the visit

    The customer shows a live voucher and your team confirms redemption.

Become a Founding Hidden Gem

We are currently welcoming founding partners via direct registration. To join, please send our partnerships team the information below. We will review your area and reach out to finalise your listing.

1. Your Business Details

Please provide the basic details about your venue:

  • Business name — the official trading name to display
  • Contact person — your name and role at the business
  • Contact phone number — direct telephone number
  • Contact email address — for confirmations and updates
  • Business address & postcode — full physical location including town

2. Your Proposed Rewards

Describe the reward(s) you would like to offer local explorers whenever your venue is open:

  • Core / small offer (Required): A 5% discount, upgrade, or complimentary item with a purchase.
  • Medium offer (Optional): A more generous reward, such as 20% off or a free regular item.
  • Large offer (Optional): Your highest-tier reward for major achievements (e.g. 30% off or special gift).

How to submit: Email your details to partners@hiddenpaths.app. Submitting your details registers your interest; your listing will only go live once we’ve confirmed your offers and area launch.

Simple from the start

A few practical details

When can customers use a reward?

Offers are available whenever your venue is open. During the pilot, each user can successfully redeem one reward per physical location, regardless of reward level. An unused, expired or gifted reward does not use up that entitlement.

Can I change or withdraw my offer?

Yes. Message the Hidden Paths team to change, pause or withdraw your offer at any time. We manage these requests directly during the pilot. Already activated vouchers remain valid for the rest of their 72-hour redemption window.

Do I need to pay or manage an account?

There are no joining fees, listing fees or commissions during the pilot. You provide the agreed reward when a customer redeems it. Our team handles your listing and offer changes, so you do not need a business dashboard.

Will the redemption rules change?

The one-redemption policy may evolve later, after a business dashboard is introduced to let businesses manage their own redemption policies.

Reward inspiration

Core / small offer examples

A small benefit linked to a purchase: a 5% saving, a free upgrade or a clearly defined extra. Standalone free items start at medium level.

Illustrative ideas, not fixed thresholds. Value varies by business; we’ll help agree the right level. Choose an offer you can honour whenever you’re open, without monetary minimum spends or time restrictions. A specified purchase can be part of the reward, such as a free item with a main meal. State that purchase and the exact item, size or benefit clearly in your offer.

Stronger rewards may attract more interest. Each user can redeem only one reward per location, across all levels.

Reward inspiration

Medium offer examples

A more generous reward than your core offer.

Illustrative ideas, not fixed thresholds. Value varies by business; we’ll help agree the right level. Choose an offer you can honour whenever you’re open, without monetary minimum spends or time restrictions. A specified purchase can be part of the reward, such as a free item with a main meal. State that purchase and the exact item, size or benefit clearly in your offer.

Stronger rewards may attract more interest. Each user can redeem only one reward per location, across all levels.

Reward inspiration

Large offer examples

Your strongest reward, with a clear step up in value.

Illustrative ideas, not fixed thresholds. Value varies by business; we’ll help agree the right level. Choose an offer you can honour whenever you’re open, without monetary minimum spends or time restrictions. A specified purchase can be part of the reward, such as a free item with a main meal. State that purchase and the exact item, size or benefit clearly in your offer.

Stronger rewards may attract more interest. Each user can redeem only one reward per location, across all levels.